Sr. UX/UI Designer · AI Design Expert · Neuromarketing Specialist
Israel Piña
Mexican designer with 10+ years building digital experiences for global brands. His work lives at the intersection of high-end UX/UI, neuroscience-driven strategy and AI-powered design workflows.
Mexican designer with more than 10 years creating digital experiences for global brands like Visa, L'Oréal, Comex, Coppel and Mercado Pago.
His work lives at the intersection of three rarely connected worlds: high-end UX/UI design, neuroscience-driven strategy and AI-powered design workflows.
He currently collaborates with AKQA Agency designing AI-powered UX flows in Figma + Claude Code, with measurable results: up to +50% in conversions and +40% in ROI for fintech, retail and technology clients.
He is a Webflow Premium Partner and Claude Code Expert, a rare combo in Latin America that lets him act as creative director, conversion strategist and AI-driven developer at the same time. He also teaches Neuromarketing and Creative Strategy at Tec de Monterrey.
He works from Mexico City for clients in Mexico, the United States and Europe.
Brands that have trusted his work.
A mix of fintech, retail, beauty, education and technology — always focused on conversion and experience.
Got a design + AI project?
Israel takes on selected collaborations and strategic consulting for teams in LATAM, the US and Europe.