Sr. UX/UI Designer · AI Design Expert · Neuromarketing Specialist
Israel Piña
Mexican designer with 10+ years building digital experiences for global brands like Visa, L'Oréal, Comex, Coppel and Mercado Pago. His work lives at the intersection of three rarely connected worlds: high-end UX/UI design, neuroscience-driven strategy and AI-powered design workflows.
Currently collaborates with AKQA Agency designing AI-powered UX flows in Figma + Claude Code, with measurable results: up to +50% in conversions and +40% in ROI for fintech, retail and technology clients.
He is a Webflow Premium Partner and Claude Code Expert, a rare combo in Latin America that lets him act as creative director, conversion strategist and AI-driven developer at the same time.
He also teaches Neuromarketing and Creative Strategy at Tec de Monterrey, which shapes how he works: every design decision starts from a behavioral hypothesis, not from taste.
He works from Mexico City for clients across Mexico, the United States and Europe.
Brands that have trusted his work.
A mix of fintech, retail, beauty, education and technology — always focused on conversion and experience.
Got a design + AI project?
Israel takes on selected collaborations and strategic consulting for teams in LATAM, the US and Europe.